United introduced Luc Bondar as the brand new Vice President, Loyalty. He’ll take over from Praveen Sharma who will likely be Vice President, Digital Products and Analytics. Praveen has been doing double obligation for some months.
He’ll formally begin November 1, the day of this system’s subsequent devaluation.
Bondar is an skilled loyalty advertising govt. He has been Senior Vice President for U.S. enterprise at Aimia and a Senior Vice President with Grupe Aeroplan in addition to Vice President of Loyalty for Carlson.
Ultimately the individual on this position could also be much less essential than that they report as much as Andrew Nocella, whom Scott Kirby introduced over from American. Nocella oversaw the devaluation of AAdvantage.