SAD: Kimpton Karma Rewards Being Folded into IHG, Here’s What Happens to Points and Status
We’ve identified for a while that finally Kimpton’s loyalty program can be subsumed into IHG Rewards Club. The acquisition occurred three years in the past. Combining loyalty packages goes to occur in early 2018.
IHG has a very good earn and burn program, however is weak on elite advantages. Kimpton’s program provided distinctive recognition, and anybody who has been loyal to Kimpton has made that alternative for a purpose. They by no means thought of wanting to be an IHG Rewards Club elite member.
Bringing Kimpton into the IHG fold means way more alternative for earn and burn. Kimpton friends shall be ready to redeem for a far broader portfolio of accommodations. IHG Rewards Club members shall be ready to redeem for Kimpton properties, an important new choice. And Kimpton accommodations ought to have higher reward availability underneath IHG’s guidelines, too.
Credit: Hotel Palomar, DC
How Points and Elite Status Will Transition from Kimpton to IHG Rewards Club
Kimpton presently awards a free night time each 7 stays or 20 nights.
Kimpton free night time awards you’ve already earned shall be transformed to IHG Rewards Club Reward nights with the identical expiration date.
IHG will convert nights you’ve earned in the direction of free nights into factors.
- Base Kimpton members will obtain 1000 IHG Rewards Club factors per earned night time.
- Elites will obtain 2000 IHG Rewards Club factors per earned night time.
An IHG Rewards Club level is value about three/5ths of a cent, so an earned night time shall be value both $6 or $12 relying on standing degree. Let’s assume anybody with 20 nights has elite standing, that shall be value 40,00zero factors value $240. That’s the low finish of what a Kimpton property will price to redeem underneath the IHG Rewards Club program. The non-elite conversion charge is offensively dangerous. The elite conversion charge isn’t tremendous beneficiant (it might have been applicable, I feel, to convert at 3000 factors per night time).
Kimpton elites will obtain IHG Rewards Club elite standing.
- Tier 1 -> Gold
- Tier 2 -> Platinum
- Inner Circle -> Spire elite
Additionally Kimpton will retain its Inner Circle standing as an ‘invitation only’ degree the best way Intercontinental Hotels has a separate Royal Ambassador standing which is invitation solely.
Existing Inner Circle members will turn into Spire Elites with Inner Circle standing for 2018. (It’s unclear whether or not or what number of Spire Elites will obtain an invite for Inner Circle in 2018.)
In the long run Inner Circle standing shall be topic to invite with no public standards introduced. Here they make this system extra difficult and much less clear.
Kimpton accommodations will honor ‘raid the bar’ for all IHG Rewards Club elites (common members lose this perk), and all program members shall be provided a $30 spa credit score at Kimpton properties. Raid the bar means a $10 credit score ($15 in New York) to be used on the lodge’s bar or in-room minibar.
However IHG Rewards Club has little in the best way of formal elite advantages. There’s no assured late check-out whilst a part of this system, and the advantages that do exist largely don’t have to be honored on reward stays.
Compare that to the present Kimpton elite program:
This is Good for IHG, Could Have Been Better for Customers
Folding Kimpton into IHG offers the small lodge chain a platform to develop. They introduced three new accommodations in Asia this week, for example. It will allow them to market the accommodations to extra clients, too. It makes enterprise sense to present a single providing.
The downside for purchasers — and it is a downside for friends at different IHG accommodations, too — is that this system merely lacks the options on the popularity facet that competitor loyalty packages present like membership lounge entry, breakfast, and late checkout to title three. It’s not a platform that’s ready to tackle friends coming over from a recognition-heavy providing.
Even high tier Spire Elite, which is meant to be about recognition, actually simply offers bonus factors or the flexibility to present lesser tier standing (which lacks recognition) to another person. Although they’ve trialed precise advantages on a restricted foundation at some accommodations.
Still this transfer is sweet for current IHG Rewards Club members (extra redemption choices), nevertheless it’s not good for Kimpton Karma Rewards members (sanitization of what’s distinctive about their recognition program).
It’s troublesome to get too labored up over it although since we’ve know this was coming. We’ve had three years to undergo all the varied levels of grief. So it’s time for acceptance.